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Science behind the Snap

Hello All,

          Here are few pieces of text from different websites that contribute to the Huna Wristband and its legitimacy. The first section although lengthy, explains how established psychologist Kathy Atkinson has used the Rubber band technique for many years to help train her brain to overcome a variety of different issues: “Negative self-talk is a self-fulfilling prophesy. So, how do you stop the negative self-talk? How do you change your habitual behavior of putting yourself down? Simply deciding to stop the behavior is not always enough. You need a way to break your negative pattern. I have used the Rubber Band Technique off and on for years to remind myself that I have decided to choose something new - a new behavior, a new thought, a new action or a new reaction. So, how does the Rubber Band Technique work? Let’s use the example of constantly putting yourself down. You’ve decided to change that behavior, but find yourself falling back into that habit, time after time, because it is so automatic. It happens before you give it much thought. The secret is to catch yourself in the behavior and immediately choose something else. Place a rubber band around your wrist, and every time you catch yourself putting yourself down, snap the rubber band and deliberately choose to replace the negative self-talk with a positive statement. The rubber band is a pattern breaker that gets your attention and reminds you that you are choosing a new behavior. It acts to snap you back into the present moment, so you can consciously choose a new behavior until that new behavior becomes your automatic response.”(Atkinson, Kathy

            Another article explaining how the rubber band technique is used for patients with anxiety and a fear of flying can be seen using the hyperlink here. Although these articles relate to a specific group of people, including those with anxiety, panic disorder, and bad habits; the process of overcoming or managing anything in your life from athletic focus, athletic nerves, laziness, ADD, too much social media, cussing, anger, addiction, insecurity, overthinking, and even depression; is all the same. The Huna Wristband is simply “brain training” and can allow you to take control of your life to make conscious changes in behavior. This challenge between “you” and “yourself” is what strengthens the mind and allows you to overcome your issue indefinitely. After the process works and the user notices the symptoms fading, the HUNA Wristband acts as a reminder on the wrist to “Never go back” to the issue.

        Huna Wristbands are not only based on the psychological theory “the rubber band technique”, but also on Pavlov’s scientific theory of “classical conditioning”. To explain it simply; Ivan Pavlov was a scientist in the 1980’s who experimented with the behavioral changes of dogs. He discovered that after repetition of a certain (conditioned stimulus) like ringing a bell, associated with an (unconditioned stimulus) like the presentation of food, eventually ringing the bell by itself would cause the dogs to salivate. Since then, there have been similar conclusive studies on humans. With the Huna Wristband the conditioned stimulus is the snap on your wrist and the unconditioned stimulus is the process of taking a deep breath and refocusing your mind. Eventually your brain will associate the snap with overcoming the problem. To read more about Pavlov’s experiments and the theory of classical conditioning follow the link.






“The Rubber Band Technique.”,


McLeod, Saul. “Saul McLeod.” Simply Psychology, 1 Jan. 1970,


Panic Disorder Treatment,


“Anxiety, Rubber Bands and a Fear of Flying.” Psych,